Digikey

Analytics showed high traffic but a high bounce rate on the homepage. Users reported difficulty finding products due to clutter and poor navigation, causing frustration and drop-offs. Loyal customers also wanted quicker access to frequently ordered products.

Responsive Layout Details

HEADER SECTION:

Company logo, primary navigation (Products, Solutions, Resources, Support), and account navigation (Sign In, Cart).

1. Toll-free number prominently displayed with click-to-call functionality.

2. Search bar positioned in the header for immediate product searches.

MAIN CONTENT AREA:

Featured Products: Image carousel highlighting new arrivals and promotions.

1. About Section: Brief company introduction with links to more detailed information.

2. Support Section: Iconography for Tech and Sales support with quick links.

3. Recent Posts: Links to the most recent blog posts, product additions, and Twitter feed.

FOOT SECTION:

1. Social media links, copyright information, newsletter sign-up, and footer navigation.

Responsive Layout Details

Desktop (Horizontal)

• Header Section

  • Company logo, primary navigation (Products, Solutions, Resources, Support), and account navigation (Sign In, Cart).

  • Toll-free number prominently displayed with click-to-call functionality.

  • Search bar positioned in the header for immediate product searches.

• Main Content Area

  • Featured Products: Image carousel highlighting new arrivals and promotions.

  • About Section: Brief company introduction with links to more detailed information.

  • Support Section: Iconography for Tech and Sales support with quick links.

  • Recent Posts: Links to the most recent blog posts, product additions, and Twitter feed.

• Footer Section

  • Social media links, copyright information, newsletter sign-up, and footer navigation.

Tablet (Vertical)

• Header Section

  • Logo and navigation condensed into a hamburger menu for space efficiency.

  • Cart and account links remain accessible via icons at the top.

  • Search functionality remains visible.

• Main Content Area

  • Featured products carousel scales down, with reduced imagery and smaller text.

  • All major sections (About, Support, Recent Posts) are stacked vertically for easy scrolling.

• Footer Section

  • Simplified, with social media links and key navigation only.

Phone (Vertical)

• Header Section

  • Hamburger menu for navigation, with a sticky header for persistent access to Cart and Sign In.

  • Search bar remains prominent.

• Main Content Area

  • Content fully stacked, with a focus on finger-friendly touch targets and easy navigation.

  • Carousels and sliders are replaced by static images for faster loading and smoother mobile experience.

• Footer Section

  • Collapsed footer with expandable sections for more detailed information.

Annotations and Rationale

1. Navigation & Accessibility:
   The header condenses as screen sizes decrease, ensuring the most important navigation options are always accessible. On mobile, the hamburger menu keeps the interface uncluttered while allowing quick access to Products, Solutions, and Resources.

2. Hierarchy & Layout:
   The layout emphasizes products first, ensuring users can quickly access what they need. As the screen size decreases, the content becomes more linear, allowing for smoother scrolling experiences on mobile and tablet.

3. Modular Content Design:
   Each content block adapts logically across the breakpoints, ensuring no drastic relocations or changes. Featured products and calls to action (like new products and sales) are prioritized, with support and recent updates following in a natural flow.

4. Streamlined Mobile Experience:
   Mobile users often look for quick access to products or support. Therefore, content like blog posts or social media is secondary but still accessible if desired. Large touch targets are designed for easy navigation, improving the overall user experience.

Conclusion:

The redesigned homepage for Digikey ensures a cleaner, more intuitive interface that encourages users to explore products and engage with the brand. By focusing on a responsive layout and thoughtful content organization, we’ve made it easier for both new and returning customers to navigate and convert.